Ruby Jewel Choice, affectionately known to most as "Cherry" was born February 5, 1948 to Robert M. Massey and Henrietta Florence in Athens, Texas. She was the oldest girl of eleven children. Ruby attended schools in Athens, TX serving as drum majorette at Fisher High School before moving to Tyler with her family in 1966, her senior year. She completed her high school degree at Emmett Scott in Tyler and pursued her passion for clothing design at Texas Southern University.

Ruby loved her family and they loved her. She is survived by her husband, Lennel Choice, Sr.; children, Sherra Sterling Branch, Cassandra Orange, and Lennel Choice, Jr.; stepmother, Ovis Stone Massey; aunt, Janie Gatewood; sisters, Linda McClendon (Mack), Peggy Florence, Clarise Thirkill, Evelyn Florence (Jerry), Tonya Florence, Sonya Florence Abron (Michael); brothers, Charles Criner, Luther Florence (Elberta), Undra Florence (Pam); devoted friend, Willie Neal Garrison and a host of nieces and nephews.
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She was preceded in death by her great-grandmother Jewel Florence, parents Robert Massey and Henrietta Florence, sister Roxanne Young; and uncles, Charlie Florence, Ira Massey, Cedric Massey; aunts, Thelma Dimancheff, Maxine Portis White, and Lillie Hi​ll.

Ruby loved her family and they loved her. She is survived by her husband, Lennel Choice, Sr.; children, Sherra Sterling Branch, Cassandra Orange, and Lennel Choice, Jr.; stepmother, Ovis Stone Massey; aunt, Janie Gatewood; sisters, Linda McClendon (Mack), Peggy Florence, Clarise Thirkill, Evelyn Florence (Jerry), Tonya Florence, Sonya Florence Abron (Michael); brothers, Charles Criner, Luther Florence (Elberta), Undra Florence (Pam); devoted friend, Willie Neal Garrison and a host of nieces and nephews.